Understand the product problem
Bring together the founder’s knowledge of customers, the context of use and the task the product needs to support.
HubCom services
Product validation & MVP
Turn an idea into a first version people can try. HubCom works with founders to choose what to validate, design a prototype and build the product’s core user journey. User feedback helps determine what to do next.
Talk to HubCom
A good fit when
You understand the industry problem, have users available for testing and a defined budget to validate a product direction.
THE PRODUCT FEEDBACK LOOP
Put a trial version in users’ hands, then decide what’s next.
The founder brings market knowledge, HubCom builds the trial version and users provide feedback through how they use it.
Founder
Choose the problem, hypothesis and group of trial users.
HubCom
Design the prototype, build the MVP and prepare the journey for testing.
Trial users
Try the product and share difficulties and practical needs.
Feedback informs product decisions
The founder and HubCom review results to decide what to change, test further and develop next.
What can HubCom deliver?
The scope is agreed around your current setup and project goals.
Choose a hypothesis to validate
Identify the key question for the first version and the evidence to look for as people try it.
Design a prototype
Create clickable screen flows to discuss how the product will work and make changes before development.
Build the MVP
Develop the core journey so users can complete the chosen task and the team can gather feedback.
Support user testing
Prepare the trial version, help observe users and record the points where they struggle.
Plan the next version
Review trial results, prioritize changes or additions and estimate the next development scope.
Getting started and delivering
Share the idea & customer knowledge
The founder provides the problem, existing research and a group of users available for testing.
Choose the core journey
Define what to validate, the scope of the first version and how to interpret the trial results.
Design & try the prototype
Review the main screens and actions, and address unclear steps before building the MVP.
Build & test the MVP
HubCom develops the chosen journey, checks functionality and prepares a version for user trials.
Review feedback & decide what’s next
The founder and HubCom review feedback to decide what to change, test further or develop next.
NEXT STEP
Is this a fit for your business?
Have an idea, understand the user’s problem and can invite people to try the product? Share what you’ve learned and your planned budget so we can choose a scope for the first version.